My clicks and landing page views on Meta Ads don't match up

Server-Side Tagging is set up, now what?

Webhook Deduplication

Using Profit On Ad Spend via Server-Side Tagging

Resolve (not set) & (organic) as Google Ads campaign names in GA4

The End of Third-Party Cookies

In this article, we will take a deep dive into the world of cookies, the reasons behind the elimination of third-party cookies, the alternatives that are emerging, and how you as a business can continue to navigate these changes. In addition, we invite you to an exclusive webinar where we take an even deeper look at the future of digital ads and give you practical tips on how to adapt your strategy.

Measure 100% of your eCommerce conversions through Webhooks

How do you set up a cookie banner through Google Tag Manager in conjunction with Server-Side Tagging?

The difference in conversion attribution between your marketing platforms

The implications for your data after the Consent Mode V2 update

Consent Mode v2 from Google

Google Tracking Protection, what does it entail?

Improving your Google Ads algorithm with GA4 conversions

Consent Management Platforms (CMP) for Beginners 

Review of Server-side Tagging Seminar: the move to first-party data

On Friday, September 8, we hosted our first seminar! This afternoon was entirely dedicated to privacy and tracking and how to best anticipate this as an online marketing specialist. With sessions from DDMA, Digitale Bazen, Analytics Support and of course AdPage itself, it was a very successful and valuable afternoon. In this article we list the most important learning points of this afternoon for you.

Optimize your website with GA4 Reports

Discover the power of Google Analytics 4 (GA4) reports. Learn which essential standard reports are available or learn what other options are available with personalized reports. Optimize your website and make data-driven decisions for growth and success.

60% more data available through Server Side Tagging

Leon Verstraten (owner Detailrs) is a young, driven entrepreneur who puts a lot of energy into online marketing campaigns. He noticed that his campaign results were declining and that there was less measurement. By implementing server-side tagging he now has over 60% more data at his disposal.

Facebook Conversions API set up for server-side tagging

The Meta Conversions API was introduced as a solution for measuring conversions without relying on third-party cookies. It also requires server-side tagging to bypass adblockers. This provides protection of private data and complies with AVG legislation.

Server-side tagging with Google Tag Manager for beginners

Measuring your site and your online campaigns is becoming increasingly difficult thanks to constant updates to browsers, operating systems and adblockers. And then there are privacy laws to consider. Server-side tagging is the solution to still be able to accurately measure your site visitors in an AVG-friendly way.

Google pulls the plug on Google Optimize: what does this mean for you and your landing page?

Recover conversions through server side tagging

With Server-side Tagging, you are going to store the data on your own domain and your server. In this way, all data will end up in a safe place to which only you have access. You then decide with which parties you want to share this data (encrypted). What exactly is Server Side Tagging and what is the impact of all the upcoming changes? In this article we tell you more about it.