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Rely more on data with DataLayers from AdPage
It's like a book of information about your visitors. An incomplete datalayer can lead to missed insights and poor tracking.
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Why is a DataLayer important?
A datalayer is essential for your Website because it displays all the data about the usage of your site. It is like a book of information about your visitors. An incomplete datalayer can lead to missed insights and poor tracking. Analytics tools (Google Analytics 4) and advertising channels (Meta, Google Ads, TikTok) use the DataLayer to process data. Make sure you have a complete datalayer to make smart choices and respond effectively to what is happening on your website.
What are the most common issues?
If the data is not pure, you cannot expect pure results.
Most DataLayers are incomplete, with both marketers and developers underestimating their importance.
Using the default DataLayer as recommended by Google is restrictive and prevents you from using its full potential.
Unstable tracking setups due to external parameters
Parameters are often pulled from external sources such as cookies and local storage, leading to an unstable tracking setup.
Changes to Client ID and Session id
Client IDs, Session IDs and Session Numbers can suddenly change during a visitor's journey. This results in "not set" reports and unassigned traffic in Google Analytics 4 hindering the optimization of other ad platforms.
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Benefits of the AdPage DataLayer
What advantages do AdPage's DataLayers have over the standard eCommerce DataLayers available?
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Collect all user and marketing data in one convenient layer.
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With more data available, you can refine your tagging strategy for better results.
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Our team is ready to make sure your DataLayer is always up-to-date and functional.
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Generate Google Analytics cookies such as Client ID and Session ID itself, and avoid Unassigned issues in GA4.
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Get clarity on cookies from Google Ads, Meta, TikTok, and more.
Want to get more out of your ad budget?
Start with the proper tracking setup.
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"AdPage had a good story, clear understanding. Fine people to work with. The feeling was good right away."
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"AdPage is the Coolblue of Server-Side Tagging. Everything for making things measurable correctly. Where others stop, they continue. "
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AdPage had a good story. There is clearly technical knowledge in-house. It's nice that they offer the ability to provide customization.
At a number of our customers, we were dealing with complex DataLayers. AdPage went to work to develop a custom solution for this. That's a big plus for us!
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"You guys go the extra mile, which is also what we do in our organization. We are a client of yours, but it really feels like a partnership. I like that we can spar with each other and both go the extra mile."
The last few months he saw his campaign results decline, he noticed that Meta and Google Ads were measuring less and less well. By implementing server-side tagging, he now has over 60% more data at his disposal.
After implementing server-side tagging, 65% more conversions are measured.
Why AdPage DataLayer?
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Works seamlessly with your favorite e-commerce platform.
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Forwarding comprehensive user and marketing parameters offers you deeper insights.
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Always working, even after updates, thanks to our expert support.
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Keep control of your tracking and analytics with proprietary cookie generation.
Seamless integration with AdPage Tagging
The AdPage Datalayer works in conjunction with Serverside Tagging. Improve your insights, optimize your ROAS and offer your customers the best experience.
