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A fundamental change to your Tracking Setup for Wordpress
Use the most optimal tracking setup for your WordPress website
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Track your WooCommerce purchases in conjunction with AdPage Tagging
Increase your marketing agency's client results with the powerful plugin.
Easy installation
ofsGTM, DataLayer and Webhooks】.
We've already set up as much of the technical puzzle for you as possible. Normally, installing Server-Side Tagging is quite a daunting task. But through our powerful Wordpress plugin, you'll be able to set it up correctly in just a few steps.
100% AVG-proof measurement via Webhooks
Because AdPage's WooCommerce plugin forwards all purchase and form data via Webhooks, it is possible to measure all conversions. AVG-proof.
All important cookie information included via Wordpress plugin
Many DataLayers are not set up properly or do not contain the important cookie information that is needed. You may be able to access this information from LocalStorage or through other means, but in practice you see that this does not work so stably anyway.
Keep your cookies without technical knowledge
The Apple ITP update removes Server-Side Cookies if they do not point to the same IP address as on the website after 7 days. Through cookie recovery you can reset the cookie. This extends your cookie time from 7 days to 2 years or more.
Keep tracking working - Informed if your tracking breaks
Because our systems check every hour whether data is still being transmitted, we can notify you if the tracking stops working. In fact, it could be that a change on your website is getting in the way of the tracking setup.
Want to get more out of your ad budget?
Start with the proper tracking setup.
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"AdPage had a good story, clear understanding. Fine people to work with. The feeling was good right away."
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"AdPage is the Coolblue of Server-Side Tagging. Everything for making things measurable correctly. Where others stop, they continue. "
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AdPage had a good story. There is clearly technical knowledge in-house. It's nice that they offer the ability to provide customization.
At a number of our customers, we were dealing with complex DataLayers. AdPage went to work to develop a custom solution for this. That's a big plus for us!
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"You guys go the extra mile, which is also what we do in our organization. We are a client of yours, but it really feels like a partnership. I like that we can spar with each other and both go the extra mile."
The last few months he saw his campaign results decline, he noticed that Meta and Google Ads were measuring less and less well. By implementing server-side tagging, he now has over 60% more data at his disposal.
After implementing server-side tagging, 65% more conversions are measured.
Plugins that are currently compatible with WordPress
WooCommerce
We automatically generate a DataLayer for WooCommerce for the events; view_item, view_item_list, add_to_cart, view_cart, add_shipping_info, add_payment_info and purchase.
The purchase event is sent through Webhooks so you can measure 99% of your conversions. We also ensure that the cookie information such as client id, fbp, fbc, ttclid, gclid, wbraid, gbraid, etc. are forwarded. These are cookies generated by Google Analytics 4, Google Ads, Meta Ads, and TikTok Ads.
Gravity Form
For websites that do a lot of Lead Generation, it is useful to be able to measure forms properly. Gravity Forms is used by more than 5 million websites. Once a form is filled out, the plugin sends a generate_lead event via a webhook to the AdPage server container. This event contains all the parameters you need to properly set up your GA4, Google Ads, Meta, TikTok and other channels.
Contact form 7
For websites that do a lot of lead generation, it is useful to be able to measure forms properly. Contact form 7 is used by more than 10 million websites. Once a form is filled out, the plugin sends a generate_lead event via a webhook to the AdPage server container. This event contains all the parameters you need to properly set up your GA4, Google Ads, Meta, TikTok and other channels.
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