Which cookies should you reject to avoid unwanted advertising?

A cookie is a piece of data stored in the user's browser so that this data can be used to recognize the visitor on subsequent visits. In addition, cookies are also used to store data from marketing and analytical platforms so that a specific visitor can be recognized across multiple domains.

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The marketing cookies you can reject on many sites allow you to see personalized advertising after a site visit because your browsing habits and interests may be tracked. Refusing these cookies does not mean that you will no longer see unwanted advertising. You will still see ads everywhere, but these ads will not be tailored to your interests or surfing habits.

If you do get to be ads online anyway, the unwanted ads are the impersonal ones that don't match your interests and needs. With personalized advertising, this may be less the case, even though it is obviously not for everyone.

Refusing marketing cookies on Web sites does not mean that you no longer get advertisements. It just means that you won't get personalized advertisements. As a result, you will encounter advertisements that you may not be interested in at all. So for not seeing unwanted advertising anymore, refusing cookies is unfortunately not going to help. That is only going to ensure that the unwanted advertising is not personalized as well.

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Which cookies should you reject to avoid unwanted advertising?

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