Why is a cookie banner required?

For the placement of tracking cookies, which track users' browsing behavior across different websites, it is required by law to ask permission via a cookie banner. In doing so, you must clearly explain which cookies you place and what functionalities the cookies have. You must also tell what happens if the visitor refuses these cookies. This is because some functions may work less or no longer work on the website if the cookies are refused.

Consent is not always required when setting functional cookies, which are necessary for the operation of the website. For example, these cookies are useful for remembering user names, preferred language or shopping cart contents. This improves the user experience without sharing personal data with outside parties.

The use of analytical cookies, which are used to measure the quality and effectiveness of the website without infringing on privacy also requires consent. These are cookies that show, for example, how visitors navigate through the website, how long they stay on a page and what content they find interesting on the website. This can help the website owner improve the website. However, it is important that this data is not used to track individual users or to create profiles of users.

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A properly implemented cookie banner provides transparency to your visitors and helps you comply with privacy laws. It gives visitors control over their data and builds trust in your brand and website. By clearly communicating which cookies you use and why, you not only create a better user experience, but also protect your visitors' privacy and comply with legal requirements.