What is the difference between a home page and a landing page?

A home page is the gateway to a Web site and is the page that new users most often "land" on. Within Google Analytics, there is a report called "Landing Page," which tracks which pages users enter your site on. But there is a big difference between a landing page and a page that a visitor lands on.

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A home page can be a page that a visitor lands on, just like any other page that is part of your website's sitemap. A home page provides a general overview of what a Web site has to offer. A home page functions as a digital lobby that greets visitors and shows them directions to different sections of the Web site. The home page can include information about the company, products or services, recent blog posts, and more.

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On the other hand, a landing page is designed specifically for a particular purpose, usually in the context of marketing campaigns. It is like a targeted destination site for visitors interested in a specific offer, such as a product launch, a free e-book, or a registration form. A landing page is designed to focus the visitor's attention on that single goal and encourage them to take action, such as filling out a form or making a purchase. In short, the home page is the general introduction to a Web site, while a landing page is a specific destination for conversion. Click here to see a review of landing pages from real-world experience.

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You can start creating converting landing pages today. In our landing page editor, you can start building converting landing pages for free. It's the perfect opportunity to experiment, save time and increase your conversion rate. With the AdPage editor, you can build beautiful projects without the hassle. So, what are you waiting for? Start and discover the positive effect of landing pages on your online success.

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