Clear difference in measurements between customers with SST and without SST

PRIOR SITUATION

Everything is about data

We were always using data via Google Tag Manager's web containers. Not only for our own website but precisely for those of our customers. At the start of our company, providing data was something optional, it played much less of a role than it does now. Since then, of course, that has changed tremendously, in fact, everything revolves around data!

As more and more data was being lost, we started looking for server-side tagging solutions. We first worked with Google Cloud Platform for a while. Besides the fact that the processes there were quite complicated, our preference was to use European servers instead of American ones.

"We first worked with Google Cloud Platform for a while. Apart from the fact that the processes there were quite complicated, our preference was also to use European servers instead of American ones."

Through partners and former colleagues we asked around and eventually ended up with two Dutch parties, Taggrs and AdPage. Because AdPage offered more functionality and we could also get more insights into the data here, the choice fell on you.

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THE PROCESS

Communication with a Dutch company is nice

It wasn't necessarily a must for us to work with a Dutch company, but it still makes it much easier in communication, of course. It's also nice that you can switch directly with support via live chat, which keeps the speed up.

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CURRENT SITUATION

Additional data provides valuable insights

With server side tagging, we can measure more data that otherwise would have been lost. Exactly how much we would have missed is, of course, hard to say. This is also different for each client and depends in part on the channels they use.

Since we have implemented server-side tagging for some of our clients the measurements are running much better for the different advertising channels. You can see a clear difference in the measurements between clients with SST and without SST.

"You can see a clear difference in the measurements between customers with SST and without SST."

That additional data provides valuable insights. Clients can now make much better choices about how to use the various channels and deploy budgets. And their customers (consumers), in turn, get to see relevant content and ads across the various channels.

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