Combining data and creativity: only then will you achieve measurable success

Accounting for expenditures became increasingly difficult

After the iOS update in December 2021, the first effects on measurability were already visible. In Meta ads, the measurements became fewer and fewer and especially unclear.

The percentage of "unassigned" in Google Analytics also kept rising, making it increasingly difficult to determine where the conversions were coming from. This made it increasingly difficult for NxtGen to produce complete reports for their clients.

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Later, when Google Chrome also announced it was going to completely ban Third-Party Cookies, this was the moment for NxtGen to take action. To avoid being behind the times, they immediately started exploring options.

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More complicated than thought

Initially, Robin went to work on a Server-Side Tagging implementation himself, but he soon came to the conclusion that it was more complicated than expected. After speaking with a local party, they got in touch with AdPage through a webinar.

"In Bram and Jochem's webinar, it quickly became clear to me that AdPage has the expertise we were looking for."

User-friendly onboarding

Communication with AdPage is smooth. As soon as a new client wants to start, we can switch quickly.

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The onboarding is user-friendly, making it easy to provide the necessary information and access.

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By now, Server-Side Tagging is an integral part of the sales process with new clients. Campaign measurability is a critical component for NxtGen.

"Without accurate data, we simply cannot do our job."

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