Qualitative data contributes to strategy

PRIOR SITUATION

Along with the times

Previously, Dutchies used regular tracking. But changes in the marketing landscape necessitated a move to first-party data. Pim explains: "You want to know what you're looking at, and that what you're seeing is actually the truth."

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It became clear that reliable and qualitative data were essential for further growth. By switching to server-side tracking, Dutchies would gain more insight into campaign performance and thus drive more targeted results.

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THE PROCESS

Not a number, but serious help

When switching to server-side tracking, several providers were considered, including AdPage and Taggrs. After a positive recommendation from their marketing agency, Dutchies chose AdPage.

"During the demo, we quickly noticed that AdPage really understood what we needed. The contact was pleasant and personal. If there were any problems, they were always addressed quickly and seriously."

The onboarding process went smoothly, which was important because the Dutchies team had little experience with SST. AdPage's support allowed them to quickly master it. Pim adds:

"You don't feel like a number. You are really listened to and thought about."

Partnering with AdPage brought immediate and visible improvements in the reliability of their data. The company discovered how much value qualitative data adds to their strategies.

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CURRENT SITUATION

Without question qualitative data

The move to server-side tracking has had a definite impact on Dutchies. Pim explains:

"The quality of our data has improved tremendously. Everything that is measured now, we know for sure is correct. It gives us a much better understanding of the performance of our campaigns and which channels are delivering the most."

The idea of proceeding without server-side tracking would make them question the reliability of their data. Thanks to the implementation, they now benefit from a central, clear data source for all their channels. 

"I recommend it to anyone within the B2C sector who is actively engaged in advertising campaigns. The insight we have now makes a world of difference."

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