More conversions for a lower price through server-side tagging

PRIOR SITUATION

Less complete and accurate data reduced campaign performance

Raynor noticed a gradual decline in available data since March, following the implementation of new legislation around online privacy. This directly affected his clients' campaign performance. Due to less complete and accurate data, campaign performance declined. Naturally, this also caused anxiety among his clients. After all, they want to see results! It was clear to Raynor that something had to be done and server-side tagging seemed to be the solution.

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THE PROCESS

In addition to standard systems such as Shopify and Magento, AdPage also provides customizations

Raynor was about to learn the technology himself, but quickly realized that its complexity called for a specialized approach. Through his former employer (WeMessage) that already had positive experiences with server-side tagging from AdPage, he came in contact with AdPage. Given the positive experiences of his former employer, Raynor chose without hesitation to work with AdPage as a partner to implement server-side tagging for his clients.

"It was initially difficult to convince my clients to switch to server-side tagging, simply because they didn't understand exactly what it entailed and what it would provide them. In hindsight, I was able to prove its value, because from implementation onwards there was a clear spike in results."

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What Raynor found to be a big advantage was the fact that, in addition to standard systems like Shopify and Magento, AdPage can also provide customization. He can be 100% confident that everything works well for his clients in the end. "The cooperation with AdPage is fantastic! Thanks to your customization and dedication, everything works perfectly for my clients."

"Thanks to your customization and dedication, everything works perfectly for my clients."‍

THE CURRENT SITUATION

The implementation of server-side tagging has caused a huge increase in conversions

Since implementing server-side tagging, Raynor has seen improved results at his clients. At almost all of his clients, he has seen a huge increase in conversions since implementing server-side tagging.

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"For one client I have been running the Google Ads for over 4 years. The last year the results were declining more and more. The cost per lead was skyrocketing and the number of leads was plummeting. This client was really on the verge of pulling the plug on the campaigns. But from the moment server-side tagging was implemented, we saw a marked improvement in results. The number of daily conversions increased and the cost per conversion dropped. That's obviously a great improvement!"

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AdSlam customers are now assured of data collection that complies with the latest legislation. With more and more accurate data, campaigns can be optimized more effectively. Raynor now sees in accounts where server-side tagging has been implemented that it is really doing very well. "There was even a customer who called me to tell me to cut back on the campaigns for a while; he couldn't keep up with the huge increase in orders. His stock had to be replenished first. Those are fantastic scenarios, of course."

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Customers are very pleased with its accuracy and compliance with privacy laws. Raynor plans to recommend server-side tagging from AdPage to all future clients because of its proven benefits.

"I think it's important to get pure data in for my clients. That way my clients know the true value of Google Ads. And when more data comes in, it means I can perform better. So for me, this is really nice. All my clients are happy with the implementation. I will always recommend AdPage because I know that you guys provide customization and keep going until everything works optimally."

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