What is a consent management platform?

A consent management platform (CMP) can help organizations stop the loading of cookies and scripts until consent is given by visitors. Those cookies and scripts can be used to enhance visitors' sessions and collect data for analytics and marketing purposes. However, they must then handle that data clearly and transparently, have a valid basis to process that data and let users know what external parties their data is shared with.
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Due to new laws of the AVG and cookie laws, among others, having a CMP has been made necessary for sites operating in the EU and the US. Because companies like Facebook and Google, among others, use a tracking setup that tracks users' online behavior, this allows them to create an online profile of someone and thus send personalized ads. But before they can use this tracking, they must get explicit permission from users. This is handled through a CMP. The site visitor provides their preferences through a cookie banner, which is part of a CMP. It streamlines the consent management process for Web site owners and helps them comply with ever-changing privacy regulations.

Interested in setting up a CMP for your website? The following platforms can help you do just that: CookieBot, CookieYes, Complianz and CookieCode.co.uk. Click here for the possibilities to let us set it up for you.

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