How does Google Tag Manager work with server-side tagging?
.png)
The server container that can be set up on Google Tag Manager can act as a conduit or gatekeeper for traffic to your server. The GTM server container keeps track of what comes in to your server and allows you to set triggers on the server container based on this traffic. So where within your GTM web container you are used to setting triggers on site interactions such as clicks or page views, you set triggers on the server container on specific events that come in. These server container triggers trigger tag configurations that can forward the incoming events to your marketing and analytics platforms.
If you want to optimize your online tracking, implementing server-side tagging via Google Tag Manager is the most ideal step you can take in the current landscape. However, this installation process is an impossible challenge for anyone with no or little programming experience given the technical complexity and specific knowledge required. Fortunately, we, at AdPage, are ready to handle this implementation for you. Our experienced team of experts understand the nuances of server-side tagging and are ready to configure this advanced tracking method for you. Leave the setup to us, so you can focus on what really matters: gaining valuable insights from your data and improving your performance. Contact us today and find out how we can support you in getting your tracking accurate again.