How many words should a landing page have?

For certain situations and campaigns, a short landing page with a powerful piece of just 200-300 words can already be effective, especially if you are offering a simple product or trying to convey a concise message. This can hold visitors' attention and quickly lead them to the desired action, such as filling out a form or making a purchase. After all, if there is nothing to offer but 200 to 300 words of information and a form or button, a visitor can't do anything but take the action or leave again. The less choice you give the visitor in actions they can perform, the larger the group that will choose your desired action.

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On the other hand, more complex products or services might benefit from a more comprehensive landing page of 1,000 words or more. This offers the opportunity to go into depth, to describe as comprehensively as possible what you have to offer, to highlight the benefits and to address any questions or concerns potential customers may have ahead of time.

The essential point remains that the content of the landing page connects with your target audience and convinces that audience. The content of your landing page will have to captivate your visitors, convince them of the value of your offer and spur them into the desired action. So don't focus purely on the length of the text, but concentrate on offering high-quality and compelling content without putting too much value on the exact number of words you use.