How do you set up a cookie banner?
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Choosing the right cookie banner
There are several cookie banners available, but not all solutions work equally well with your tracking tools. We specifically recommend Cookiebot and Cookiecode, as they work optimally with Google Tag Manager. These tools offer a user-friendly interface and allow you to easily comply with AVG/GDPR regulations. Furthermore, there are also other CMPs you can use to load a cookie banner, only not all of them work equally well with Google Tag Manager. This is because within Google Tag Manager you need to be able to read and process the given permissions of your visitors.
When setting up a cookie banner, it is important to pay attention to the configuration within the CMP dashboard itself. This is where you determine important aspects such as:
- What consent categories you offer (necessary, preferences, statistics, marketing)
- The texts and buttons displayed to visitors
- The design and layout of your cookie banner
- The languages in which your cookie banner is available
For more details on these settings for Cookiebot, check out our help desk article: The ideal cookie banner setup for Cookiebot.
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Consent processing set up correctly
After installing your cookie banner, it is crucial that you properly configure consent processing in Google Tag Manager. To do this, you need to follow some specific steps to ensure that user consent is processed correctly in your tracking setup. All the necessary steps are explained in our help desk article Triggering the consent update correctly.
Server-Side Tagging
Are you using Server-Side Tagging? Then there's more you need to consider. The combination of a cookie banner, Google Tag Manager and Server-Side Tagging requires a specific configuration. In our blog article How to set up a cookie banner via Google Tag Manager in combination with Server-Side Tagging, you can read exactly how to do this. By following these guidelines, you will ensure a cookie banner that not only meets the legal requirements, but also functions optimally within your tracking setup.