What does a landing page look like?

What does an average landing page look like?

Most landing pages have a fairly identical layout that consists of a catchy headline, supporting text, visual aspects such as images and videos, and a call-to-action or form. This is chosen to make those pages appear intuitive to visitors. When visitors clearly know what is expected of them and where to find what information, they are more likely to perform the action behind the call-to-action.

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Of course, you can also just move away from this standard layout. A non-standard landing page will also capture the visitor's attention in a completely different way. The possibilities for freeing your creative mind are endless. Landing pages designed as bombatically as possible can provide high conversions just as well as landing pages designed as minimalist as possible, it all depends on your corporate identity, your target audience and your creativity. If you want to see examples of landing page practice you can take a look at the AdPage Community.

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Finally, it is important for a landing page to be responsive on mobile devices, meaning your landing pages should look and perform as well on smartphones and tablets as they do on desktop computers. In the present and future, this is very important. This is the time where mobile Internet usage is gaining ground over desktops. A landing page that is not optimized for mobile devices creates a poor user experience, a higher bounce rate and lower conversion rates. By including this consideration during the design process, you increase the chances of successful interactions and conversions on your landing pages.

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Applying your corporate identity to a landing page

Consistently applying your corporate identity to a landing page is important to create and maintain a strong brand identity. This includes using the official colors, fonts, logos and visual elements that are typical of your brand. A uniform look and feel ensures that visitors immediately recognize that they are on a page from your brand, reinforcing credibility and recognition at that point and also at later points in the funnel.

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However, when building landing pages, you do have the creative freedom to make it as spectacular or unique as possible, as long as it does not come at the expense of recognizability. Sometimes it can even be useful to deviate slightly from the standard corporate identity to attract attention or convey the message in a striking way. This may involve, for example, the use of attractive visuals, eye-catching headlines or specific design elements that draw attention to the main offering. The corporate identity should remain recognizable, but there is room for creative nuances to increase the effectiveness of the landing page. The goal is to strike the right balance between consistency and creativity to maximize your brand's impact.

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Landing page editor

Are you looking for a landing page editor? Then look no further than AdPage's editor! In this editor, you can easily create landing pages that will ensure high conversions. You can easily apply personalization, multistep forms and dozens more elements to build landing pages or popups. Start now for free to test if the AdPage editor is for you!

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